Dry January

By Seraphina Eberhardt, Program Manager, Institute for Public Strategies East County

February 17, 2025 (San Diego) -- The start of a new year often brings the promise of new beginnings. For many, that includes resolutions focused on personal health and well-being, from hitting the gym to adopting healthier eating habits. In recent years, however, more and more of us have embraced a different kind of New Year’s resolution: abstaining from alcohol for the month of January. This annual challenge, known as Dry January, has gained popularity, particularly among the “Sober Curious” movement, which seeks to explore the impact of alcohol on mental and physical health. In San Diego County, it’s more than just a passing trend. It's a growing cultural shift.