East County Shopping & Business Directory

We deeply appreciate the support of local businesses and nonprofit organizations that have donated to suppport East County Magazine's news reporting in the public interest and/or our East County Wildfire & Emergency Alerts!

Please support  these local businesses and organizations -- and let them know you that value their support of community journalism!

Our 1^st quarter 2024 business and organizational donors and sponsors are:

Platinum Level Sponsors ($5,000 or more)

Grossmont  Healthcare District

Gold Level Sponsors ($1,000 to $4,999)

Moon Valley Nurseries

San Diego Chimney Sweeps

San Diego Regional Fire Foundation

Silver Level Sponsors: ($100 to $999)

• Camp Bow-Wow
• CSA San Diego County
• Karen Floyd Portraits
• Lemon Grove Bistro
• Lemon Grove Lions Club
• Local Umbrella Media
• Maxwell’s House of Books
• Roots Real Estate

Bronze Level Sponsors ($25 to $99)

• Barn House Barbecue in Lemon Grove
• Jessyka Heredia hairdresser,  El Cajon
• Purple Owl Cafe in Julian

City awaits Council’s next motion

By Rachel Williams

July 14.2024 (El Cajon) -- With online sales taking a bite out of retail traffic, shopping malls across the U.S. are struggling and some have closed down. Seeking to avoid that scenario, the City of El Cajon commissioned a market analysis envisioning redevelopment options for Parkway Plaza,  East County’s largest regional shopping mall.

Council members unanimously favored a motion to move beyond proposed aspirational measures and begin the next step toward transforming Parkway Plaza into a mix of residential, retail, offices, entertainment and community space.

These “Eatertainment” facilities would combine compelling, traditional dining options and immersive sport-centered bars with unique, dynamic lifestyle retail shops, all oriented around a linear park.